You don’t get something you don’t aim at

I was listening to Jocko Podcast Episode 98 the other day and something he was discussing with his guest really stuck with me. I’m not sure if it was him or his guest but they said the following:

You don’t get something you don’t aim at

Isn’t that groundbreaking? Its just one of those things that is so simple yet profound. I’m not sure why it stuck with me but it did.

Maybe its because my goals may need a refresh. Maybe I need to rethink questions such as: Am I aiming at the right thing? Am I on the path?

Why people keep their goals fuzzy

Jocko and his guest continued this conversation. They want on to the topic of why people keep their goals fuzzy. I could think of a number of reasons but they seem to hit the nail on the head.

jocko podcast episode 98

The first reason is because if you have fuzzy goals it doesn’t allow you to specify failures. This is powerful. Essentially if you don’t know where you are going it doesn’t matter where you end up.

Its kind of like if you are driving from New York City and your goal is to end up west of the Mississippi. How different is the journey is someone specifies that want to be in Bozman, Montana? You know, the safest place on earth according to Sheldon Cooper.

The second reason is that if you don’t have a direct target then you don’t know when you truly failed. If we head back to the analogy of driving I think it will be helpful.

If you are headed on that driving trip from New York City and don’t set a specific destination guess what happens? You don’t know where you took the wrong turn. You can’t pin point that left you should have taken or the interstate you should have taken north instead of south.

It gets you off the hook of taking ownership.

What your goals should be

I’ve covered this before in great detail. I even detailed how to take those goals and plan out your future.

Back to Jocko Podcast Episode 98: in the episode he says that goals need to be sharp and clear. To me this means that need to be exact. They need to have a definitive end state.

What do your goals look like?

EAT Money Principle #1: Put in the work

There are three things I strongly believe in here at EAT Money. The first and most important is that you have to put in the work.

There are very few things that we have control of in this life and our work ethic is one of these. We can control if we wake up early and get after it. We can control if we sit around and talk at work or if we get things done.

People waste a lot of time at work. Maybe they aren’t enthused about their work. Maybe they don’t know what they are supposed to be doing. Regardless, it’s vital you put your head down and get to work.

EAT Money Principle #2: Develop discipline

The second thing to do is to develop discipline. I’ve discussed before how discipline will set you free. Most people think that’s counter intuitive. If you have so much discipline aren’t you always doing something? Where does the freedom come in?

What would happen if you would have the discipline to set a budget and update your transactions every single day? Does the likelihood of hitting that budget go up?

Hard work and discipline can get you so far in life.

You know what the problem is?

They are hard. Thats right. People don’t want to work hard. They don’t want to develop discipline. Guess what?

EAT Money Principle #3: Write down your goals

The third and final action to take is to write down your goals. I’ve shown you how I do this. The important part is to make them clear. Know when you have succeeded and when you have failed.

Guess what you should do when you fail. You get back up because, while I’m not mentioning it here, persistence is so important.

Put a lot of thought into those goals. Read them as often as you can. This will put things into perspective. When life gets hard and you don’t want to keep going, you need to read your goals. This will remind you of your why.

With your why clearly in your thoughts you’ll be able to put in the work and develop a discipline that is so freeing you didn’t think it was possible.


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